Bay City Mitsubishi History

The site which is home to Bay City Mitsubishi today has had a colourful past, one which is deeply entrenched in the Bay Of Plenty’s motor vehicle heritage.

The Bay City Mitsubishi premises began its life as a purposely built motor vehicle dealership in 1965. Established by Ken and Di Carter as a Holden Dealership, the business included a service station with its own petrol pumps.

In the early 1970’s the premises was home to Malcom Fowler Motor’s who were agents for Chrysler at the time.

Then in the early 1980’s the dealership became Judge Motors representing the Mitsubishi brand. It was during this time that The Todd Motor Corporation were the distributors for Mitsubishi in New Zealand.

The Todd Group has had a long and distinguished history within the New Zealand Motor vehicle industry. In the early 1970’s the Todd’s commissioned construction of an assembly plant in Porirua, Wellington, with the first cars emerging from the plant in 1973.

The present owner of Bay City Mitsubishi, Aaron Chatfield has been with the dealership since 2002. Having started out as the business development manager Aaron then moved into the sales manager role and as of June 2013 took over the ownership of the dealership. Aaron says providing great customer service on the lot, and in the workshop, continues to be the company’s top focus.

Employing 20 staff the business has since grown to be consistently in the top five largest Mitsubishi dealerships in New Zealand and has achieved “Diamond Dealer” status five times over the last seven years.

At Bay City Mitsubishi we understand that our success depends on our Clients.

Through the adoption of excellence in all aspects of our business we will achieve the highest ethical and moral standards for the benefit of our Clients and Team.